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Classical paying systems still dominate trade on the Internet. But behind the scenes, the market is changing rapidly. For each failed ePayment provider, two new companies start up to take its place.
The prognosticated chances of success seem simply too enticing. With Saferpay, Eveni has chosen one of Switzerland’s most renowned e-payment gateways. The company has been on the market for over 5 years now and has proven itself very reliable.
The choice of suitable payment possibilities is certainly among the most important success factors with on-line purchases. If things remain as they are, according to customer preferences, then at present changes are not needed. But merchants and banks do not want to resign themselves to the status quo. High costs and payment loss risks call for small however important changes, which preferably the customer does not notice at all, because for the buyer, comfort takes highest priority.
Arguments for electronic payments
Which payment selection aspects are now crucial for the customer? The user expects a payment method that is easy to use, causes no or only small "additional expenses" as well as operates according to the principle "first the merchandise, then the money".
Arguments for the selection of payment method:
Simple handling |
65.5% |
| no/small costs |
63.1% |
| Moment of charge |
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| First goods, then money |
56.0% |
| Security in case of fraud |
53.6% |
| Cancellation possibility |
49.4% |
| Amount of personal data |
42.6% |
| Understanding of transactions |
38.7% |
| Time requirements for payments |
29.5%
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Source: Marektagent.com
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