The e-mail-marketing channel continues to be the most cost-effective method of reaching a large pool of potential customers.
That is also true for closed groups of persons you are already dealing with.

Suppose you are in the middle of your event or conference. If the participants have used your online registration, you also have their correct and complete e-mail address. (Hopefully your online registration tool checked that the participants have filled in a complete e-mail address. Otherwise, you will have a lot of manual work ahead of you. Naturally, such built in checks are a standard in Eveni.) You also have other information like the booked items and preferred interests of your participant, so you have everything you need for target-oriented communication. Thanks to the centrally stored data, you can now extract all participants that have booked excursion A. With the group mail tool you have the possibility to inform them about special topics or you provide them additional material and information for the selected excursion.
Solutions like this are very efficient and save the organizers of an event a lot of time and cost.
In fact, you are just doing more or less the same thing, as all of us already know from successful companies like for example Amazon: They have a profile of you and your shopping history and they use it to inform you about new books in the fields in which you are interested. Using Eveni, you can benefit from similar profiling for your participant oriented communication regarding your events and conferences.                                        
  ...back to the Newsletter